Or at least it could be. Mirror founder Brynn Putnam was a Lululemon ambassador. A brand now owned by the fitness apparel company, lululemon, Mirror sells a $1,500 smart workout machine that aims to bring the advantages of a brick-and-mortar fitness studio into the comfort of your home. Lululemon Athletica has announced that it has entered into a definitive agreement to acquire Mirror, an in-home fitness startup that sells a wall-mounted device that streams live and pre-recorded classes.. The free space that isn't already … While the 20-day initially acted as support, it failed to buoy the share price later in the month. Should that nut be cracked, the bulls need to see Lululemon rotate over and close above the monthly high, which sits at $324.76. See All Slides. Lululemon is buying at-home fitness company Mirror for $500 million, a deal that aims to capitalize on pandemic-fueled upheaval in the fitness and retail industries. Mirror has been viewed by many as an alternative to Peloton’s wildly popular connected machines. Even when they begin to reopen in different locales, it seems many will be wary of returning to a potentially high-risk enclosed space, so long as the virus continues to spread. My Shop Preferences. The all-cash deal lands Lululemon an up-and-coming workout company that enables customers to participate in live classes from the comfort of their homes. Lululemon today announced plans to acquire home exercise startup Mirror for $500 million. Women's; Men's; Accessories; Shop We Made Too Much. The free space that isn't already occupied by our bed is now a designated yoga spot, the empty few feet between our couch and TV now exists as a cardio zone, and streaming virtual classes are our new workout routines. So far, so good, if we’re basing those observations on the stock price alone. The two companies have a relationship dating back to late last year, when Lululemon become an investor in Mirror. The past year saved us major $$$ in monthly membership fees by forcing us to take our fitness journies into our hands. Lululemon Buys Interactive Home Fitness System Mirror for $500 Million The deal is expected to close in the second quarter of fiscal year 2020 with Mirror … There’s stiff competition in the category of connected fitness slabs, including Tonal and Tempo, but Mirror continues to be the biggest name of the bunch. If that happens, the stock may find itself in a new bullish uptrend, potentially putting the $350 mark in play. Near this level, Lululemon stock will find the 161.8% extension. Lululemon today announced plans to acquire home exercise startup Mirror for $500 million. Mirror founder Brynn Putnam, as seen in our Forbes magazine feature on the startup. In a move that caught much of the world off guard, athleisure giant Lululemon announced plans this week to buy home-exercise technology startup Mirror for an impressive $500 million.. Receive full access to our market insights, commentary, newsletters, breaking news alerts, and more. Below that figure puts $290 back in play, followed by the 50-day moving average and possibly the $260 breakout level. Mirror is an interactive workout platform which provides live and on-demand fitness classes – as well as personal training – in a variety of workout genres. Subject to customary closing conditions, the deal is expected to close in the next several weeks. The deal comes at a time when home workout solutions are in high demand. LULU's deal with Mirror provides a catalyst for both entities to execute their existing long-term growth plans. The shares had surged to records ahead of the print. lululemon athletica inc. (NASDAQ:LULU) today announced that it has entered into a definitive agreement to acquire MIRROR, a leading in-home fitness co This is constructive price action for the bulls, particularly as the stock gaps higher on Tuesday and reclaims the 20-day moving average. The company came out of stealth onstage at TechCrunch Disrupt in 2018. Karlie Kloss and Creative Agency founder Kevin Huvane are also investors. Mirror Combo is LuluLemon in Peloton’s Eye. The company offers a mirror that turns into an interactive home gym. Lululemon Athletica  (LULU) - Get Report shares are off the highs of the day, but still up about 6%, after the athleisure-apparel company agreed to buy at-home fitness company Mirror for $500 million. Mirror has been viewed by many as an alternative to Peloton’s wildly popular connected machines. Fitness and athletic apparel firm Lululemon will acquire at-home fitness tech firm Mirror in a deal worth around US$500m (€446m, £407m). 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